Beacons and NFC RFID Take Off at Bologna Airport
Bologna Gugliemo Marconi Airport has launched a Near Field Communication (NFC) RFID and Bluetooth beacon solution that allows commuters to access content about the airport, as well as the city...The...
View ArticleRetailing Evolutions: Coupons and location-aware delivery
A new study from Juniper finds that one of the key marketing evolutionary steps revolves around the integration of couponing into loyalty programs, which are themselves evolving to keep pace...The post...
View ArticleWhat is wrong with your mobile loyalty program and how to fix it?
Congratulations. You have entered the modern age by moving your loyalty program from a keychain tag to a mobile application. But let me guess, app adoption is not taking off...The post What is wrong...
View ArticleBeacons On Regent Street: Location, Relevancy Drive 48% To Use More Than...
Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales....
View ArticleNY&Co rings up in-store traffic with wide-scale beacon deployment
Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for...
View ArticleShopper Marketing in the Era of the Connected Consumer
People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent...The post...
View ArticleHow Mobile Has Reshaped Shopper Marketing Campaigns
The Association of National Advertisers and GfK have some new research out showing just how important mobile has become to shopper marketing campaigns. Specifically, shopper marketing has progressed...
View ArticleSports Teams Go Big On Beacons: In 93% Of MLB Stadiums, 53% Of NBA Arenas
The Internet of Things is very much about determining precise consumer location, and sensors such as beacons are helping that along more every day. There are now about 8 million...The post Sports Teams...
View ArticleShopper Marketing Evolves Into Strategic Priority: ANA Report
Shopper marketing is evolving into a more strategic function to reach consumers at a wider variety of touchpoints and influence their behavior long-term, according to a new report by the...The post...
View ArticleImage blocker test
This is a brand new page to test the image blocker email functionality. Send to email!!! The post Image blocker test appeared first on Blue Calypso, Inc..
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